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Put your tagline, or whatever you want to be seen from furthest away, at the top of the display. Make sure your logo is in a visible location and keep all of your main images at eye level (about 4-6 feet above the floor). A fun image and interesting aesthetic alone don’t do a lot for your brand if nobody knows who you are or how you may be able to help them. Your design needs to make it easy for people to see the necessary information, quickly. The biggest concern with either of these options is that your aesthetic must be cohesive among all the graphics and/or digital content. Adding a monitor to your booth can also be a good option if you want to promote a specific product or feature without sacrificing your general branded graphic. This way when you swap graphics in and out based on the event you are attending without having to replace the entire back wall. Remember using a multi-panel booth like the Waveline Media kits or adding a branded display like a Wavelight Air Backlit Tower can be a great way to have a general branded panel and a product or feature specific panel if needed. Waveline Media 10.15 showing how one panel can be a branding panel while the other can highlight a product It also opens up the option to use the booth for company events, company videos, networking events, office lobbies and more.
#Trade show booth design best practices update
This allows you to use the booth much longer without needing to update your back wall graphic. Most of the time it’s a good idea to create a clean design that takes a more holistic brand approach as opposed to being too focused on one product or service. Your design can really impact your total return on investment (ROI).
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You want to find ways to use your display as long you can and in as many ways as you can. A cluttered display can do more to repel guests than entice them.ĭisplays are not cheap purchases and you should look to maximize your investment. Let your staff go into detail about your company but keep your display design clean and to the point. The goal is to give your team an opportunity to meet guests and build relationships. Remember that your display doesn’t sell your product or sign customers up with new service contracts.
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#Trade show booth design best practices full
Trade shows tend to be cluttered and full of people and you don't want to get lost in the information overload. Use apps to set up appointments or contact your guests after the event to share more information. Put this information in your brochures or loop on a monitor in your booth. With that being said, you surely have a lot of information you want to share with your customers and that's great. 10x20 Serpentine Kit with Standroid with a focused design and simple text